The Pantone Color Institute is recognized globally as a leading source of color expertise and trends. For many years, Pantone’s Color of the Year has influenced products development and purchasing decisions in multiple industries including fashion, home decor, industrail design, product packaging and graphic design.

The selecting color process requires thoughtful analysis and forecasts global trends. To make a choice Pantone’s color experts comb the world looking for new color inspirations. These can include the entertainment industry, art, fashion, as well as new lifestyles and socio-economic conditions. Inspirations may also stem from the new technologies, materials, relevant upcoming events that capture worldwide attention.

In 2022 global color authority has for the first time created a brand new shade – Pantone 17-3938 Very Peri. It was formed out of warm blue hue, vivid purple and energetic red.

Choosing a shade of blue recalls the blue glow of digital devices like computers and smartphones symbolizing the rise of technological advances. According to the experts, Very Peri reflects the global transformation taking place. Yet at the same time with its red hue displays a joyous attitude. Color should inspire to changes and bring new energy.

Very Peri already appears on the runways of the most famous designers, so it cannot be missed in your wardrobe. You can focus on accessories such as a purse, earrings or nail polish. In spite of appearances, subtle violet is a very versatile color which can fit for anyone.

Color of the Year 2022 will also dominate home interiors. Try to apply it in modern, minimalistic but also classic decoration. When used in home decor, Very Peri enlivening a space subdued with beiges and pastels giving it character.

As society continues to recognize color as a critical form of communication and a way to express emotions, the complexity of this new red violet infused with blue hue the expansive possibilities that lie before us. Very Peri displays a joyful and courageous attitude that encourages personal creativity.

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